Evolution of strategy Coursework Example | Topics and Well Written Essays - 750 words

Evolution of strategy - Coursework Example 36). It also involves the creation of a plan that details the actions, which need to be undertaken in order to achieve the organizations goals. The plan will act as the road map that outlines the actions of the organization, which must be undertaken for its objectives to be met. Planning is therefore an important function in management as it seeks to ensure that the organizations goals and objectives are implemented. This function is not restricted to the management of organizations only, as it also proves beneficial in the management of different aspects of an individual’s life. Explored below are concepts linked to management in relation to my pursuit of my academic diploma. Planning as a function necessitates the identification of detailed objectives. Goal setting is a complex process, and requires the individual or organization to set SMART objectives. SMART goals are specific in nature, measurable, realistic, and attainable within a specific timeframe. The latter is of importance in my pursuit of the Management diploma, as it helps me distinguish between short and long-term goals. For example, successfully completing this semester’s coursework is my short-term goal, which will in turn help me accomplish my long-term goal; graduating with my diploma. Planning enables me to structure my reading schedule based on the immediacy of my goals. John Locke the seventieth century philosopher was of the opinion that those who have been charged with the responsibility of managing are bound by a â€Å"social contract† since the many have given up rights and privileges in order to let them lead (Yolton, 1998, pp. 191-7). The same concept applies in management planning where management decisions when ‘in developing systems for your people (employees) to use you are touching lives† (Belke & McCormick, 2012, p. 225). Based on Locke’s supposition, I am accountable for managing my

Marketing Communications Assignment Example | Topics and Well Written Essays - 2250 words

Marketing Communications - Assignment Example Audi AG is a German manufacturer of automobiles, involved in designing, engineering and distributing of the same. Since 1966, the brand is majorly owned by Volkswagen Group, who has re-launched the brand through Audi F103 edition. Bayerische Motoren Werke AG, famous by the name of BMW, is a German motorcycle and automobile manufacturing company, which was founded in 1916.Both the brands, Audi and BMW, are hugely successful worldwide. They have loyal consumer base and immense brand equity. Both these companies are well-known for upgraded technology and innovation. These are the brands that feature in the upscale mid-size car segment. Presently, with these two products, they are fiercely competing in the automobile market in the USA. Audi A4’s turbo-charged four cylinder engine generates huge power to the car. The front wheel drive models are provided with a continuously variable transmission (CVT). Whereas, the models with all wheel drive gets either an eight speed automatic transmission or a six speed manual. Drivers opined that with the precise and nicely-weighted steering system and powerful brakes, this car is favored by most. It has brilliant interior, balanced handling and also scores high in fuel economy (US News, 2014a). BMW 320i is equipped with turbo-charged four cylinder engine as well. This car equals in the mileage obtained with Audi 4, which is 24-36 mpg. 320i has a spacious interior with more cargo carriage space than Audi A4. 320i has impressive handling and acceleration (US News, 2014).The car is fuel efficient. It is through balance in operation that Audi A4 can compete with BMW 320i. The output of both the cars in terms of torque and power of the engine has been almost similar. Both the cars are considered to be luxury vehicles and purchased by consumers as status symbol products in the market. Through the range of power within each car is different, but it is noted that power steering facilities,